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Sustainability of Social Media Trends in 2022

Updated: Feb 7, 2022


Enthusiastic about Trends in 2022? Let’s go over the new features and strategies.


Congrats to Facebook, YouTube, WhatsApp, Instagram, TikTok, Snapchat, Reddit, Pinterest, Twitter, LinkedIn per monthly active users.


Social media trends are constructed highly around GenZ. The actual consumers. GenZ is born with the ability to roll down the touch screen. The miracle of their birth is twitted, messaged, photos are taken, emails are sent.


For companies it will be a huge mistake to miss Influencer Marketing. It is a growing trend using the stream of pandemic lifestyle powered by online content consumers and online buyers.


TikTok is the platform continue to grow its popularity. Real leader forcing its competitors to lean to video broadcasting. 2022 target is 1.5 billion users.


The unique feature of TikTok is indisputably full screen feed. Instagram Reels are skipping UX being not good at catching users interests and respond.


Charli D'Amelio having 131.9 million followers is the name of sustainability with over two thousand videos. She is definitely a GenZ. Born in 2004.


Mosseri, head of Instagram announced their pretty fun new features on December,16. Sure with a video.


- #IGPlayback: You can reshare your favorite moments of 2021


- Reels Visual Replies: Take one comment to you and make a reel over that. This is fun. A good way to sustain connection and move.


- Profile Embed (US only for now): Wow, it allows you to take your profile and embed it wherever. Good way of personal marketing.



Twitter is blinking to Professional Profiles.


To form a Community for your brand, adjusting your profile is good to be distinguish from general users.


Have you tried Twitter Newsletter and Schedule. Twitter is focused to bind you to the platform. It is no more a “just twit and read and close” platform.




YouTube announced YouTube Shorts to catch the popularity of TikTok videos. Their strategy is to pay creators up to $10,000 per month for making popular videos.


YouTube’s real challenge is to carry all the desktop features to mobile app.

The ability to translate comments to 100 languages and to add subtitles are making the platform more international so to speak.




“Facebook is elder” You heard this saying, right? Tough to break.


Facebook is now featuring Short-Term Video for Facebook Reels. They have a quite a long way to adopt these features to advertising and monetizing.


You can easily create up to 30 seconds video with your mobile.





Modern life teaches us to be more present and active in social media.


If you want to read and watch more about Trends in 2022, as stated above I recommend:


Theme Song of Post: Queen – We will Rock You






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